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What is storytelling in marketing?
Written By

Digital Marketer MMUSA

Storytelling is used to communicate a message to the audience, in this, there is a combination of both real facts and narrative. Because of this many companies choose to use stories based on real facts, to generate a greater impact, on the other hand, there are companies that combine fiction and improvisation to convey those key components of the core message of your brand.

Storytelling is a powerful technique for building relationships. Due to the relational and emotional content that this type of strategy contains which makes people tend to connect more easily with it, it is most feasible that a company that seeks to convey a deep and motivating message to its audience chooses this strategy to implement.

Why do brands tell stories?

  1. It sticks in consumers’ minds

Let’s keep in mind that a story is much easier to remember and if it manages to generate emotion in the person who listens or reads it, it becomes much more difficult to forget. Creating relational content is to create in the customer a sense of belonging and in turn develop a need that maybe he did not know he had, so it is likely to remain with the brand.

  1. Speak to your audience as people and not as customers.

In marketing there are a variety of terms that our audience may not know, even product specifications that may sound easy for us can become a doubt and even a nuisance for consumers, so talking to them in terms they understand is the best for the message to be better captured. Luckily Storytelling presents the facts that matter, and how it directly benefits them.

  1. An audience united by stories

Emotions are shared among all human beings so a solid story makes every potential customer feel that emotion and understand what’s in it for them. Also remember that the relational content that Storytelling handles as a marketing strategy is with a purpose which is to motivate and change, with this we mean that along with the emotion arises a thought which motivates the customer to perform an action.

  1. Inspire and Motivate

As the creators of a product or service, we are aware of how much our product or service can offer and we can even detail one by one the benefits it provides and how we should use it, but our audience does not know it. Only by trying it will they witness its advantages, they will not really understand its impact, so storytelling is the best alternative. So, showing people what the future could be like once they get the product will encourage them to take that important first step.

Now that you know a little more about Storytelling, it’s time to put your strategy into action and give your brand that motivational boost it needs from customers.