If you are starting your project or you are one of those who already has a track record but want to boost your brand through Digital Marketing, you are surely wondering how to start your strategy or better yet, what to start your strategy with.
The first thing you can think of is Social Media, others surely on the Website, but which one is the right one? In this note we tell you the differences and the advantages of each one.
If what you are looking for is to attract potential customers, generate daily traffic or visits and close sales, without a doubt, websites are the perfect path for your brand.
On the other hand, if your objective is to build a community around your brand, converse with them and aim for the virality of the content you generate, social networks will be the right path.
Within Digital Marketing are online media and these can be classified as Own, Paid and Earned.
A web page belongs to you, it is a space or land that you buy on the Internet. while any of your accounts on Social Media belong to the creator of the platform and you as a user only rent it, so it can cease to be yours from one moment to another.
A web page will help you to be found through search engines (Google). Social Media will be very useful to connect with people who share your same interests and then spread your message.
Really, a good digital strategy should always include both the Website and Social Media, both tools complement each other and taking advantage of both websites, search engines, chats, networks and even applications such as WhatsApp, is essential for the success of the brand.
Written by Diana Vásquez Cota – Multimarketing USA
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