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Building Your Brand with TikTok

Written By

Digital Marketer MMUSA

TikTok is a social app, just like Instagram and Facebook, where its main goal is to bring people together. What sets TikTok apart from the other apps? Well, first of all, it’s all about its unique format of short videos. Users can upload and edit videos up to one minute long; here creativity is at play, the quirkier and funnier these are the more engaging they will be.

How exactly can you use TikTok to start building your brand?

Here are some tips to help you succeed with this new app:

  1. Use analytics and trending to get featured in “For You”

When you sign up for TikTok, you can choose a free profile or pay for a Pro account. But it is more advisable to go straight to the Pro account, as it will give you access to the app’s analytics.

In this app you will be able to see information about who is watching and sharing your videos, which can be very useful.

The “For You” page is like Instagram’s “Discover” page. This shows a collection of posts from similar accounts that the user already follows.

So, if your first TikTok video goes viral, you’re already off to a fantastic start! When a new video is posted, it is shown to a small number of users. If these users like it and interact with it, TikTok will open it up to more people.

If your video performs well in the initial geolocation where it has been shared, then it will start to reach out to other far-flung countries. As long as the video is engaging.

Also, it’s always a good idea to use hashtags and sound effects, both of which help videos go viral. Even videos that were uploaded a long time ago can go viral.

If you follow the latest trends, post regularly and use TikTok analytics information to identify the type of content your target audience wants to see, you’ll have a better chance of getting to the “For You” page.

  1. Make sure all posts are relevant to your brand and convey a clear message of what you are looking for

There are a number of TikTok features and trends that you can leverage to help build brand awareness. Consistency is the key to creating brand awareness.

  1. Advertise on TikTok

This brand acquisition ad is shown to your target audience as soon as they open the app, with a clickable link. This format stays active for one day, this option can generate a greater reach for your brand.

  1. Create filters and branded lenses

TikTok allows brands to create their own facial filters and lenses. These are active for 10 days and allow users to add them to their own content.

Create a fun filter or lens and remember to incorporate your brand identity, so that when users use it in their videos, their followers will also see your brand.

  1. Use Hashtag challenges

You can create your own hashtag and encourage your followers to use it or you can participate in a current challenge that is going around. If the challenge goes viral, hundreds of thousands of users become familiar with your brand.

  1. Use viral music

Spend some time browsing tiktok and analyze those tunes that tend to repeat and find a way to adapt them to your brand’s content.

  1. Partner with influencers

Look for TikTok users who have tens of thousands of followers. These are people who already have a high reach and collaborating with them will be a boost to your business.

  1. Live

This is an opportunity to interact with your followers, ask questions, and show a better and authentic sense of your brand’s personality.

In conclusion, TikTok can benefit your brand at all stages of the funnel, from awareness to loyalty to sales. However, as with any social media channel, high-quality content is key. After all, users are there to be entertained, not to watch ads.