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4 Essential digital tools for your media marketing strategy
Written By

Digital Marketer MMUSA

When it comes to applying non-intrusive techniques to connect with the customer, the first thing that comes to mind is the word “work”. You have to do a lot of things at the same time and 24 hours a day is not enough for everything.

In order to save time and optimize social networks, it is advisable to use digital marketing and social media tools that provide automated options. Depending on your plan, here are some options for achieving the expected results.

Here are four essential digital tools for your media marketing strategy:

Social media management tool

A social media management tool helps you schedule and publish content, engage with followers, and track the performance of your social media accounts. Some popular options include Hootsuite, Buffer, and Sprout Social.


Email marketing tool

An email marketing tool allows you to send newsletters, promotional emails, and automated drip campaigns to your email list. Some options include Mailchimp, Constant Contact, and HubSpot.


Analytics and reporting tool

An analytics and reporting tool helps you track the performance of your marketing campaigns and website. It provides data on metrics such as website traffic, conversions, and revenue. Google Analytics is a popular and free option.


Graphic design tool

A graphic design tool allows you to create visual content such as images, graphics, and videos for social media, email, and your website. Some options include Canva, Adobe Creative Cloud, and Piktochart.


No matter which one you select, it is our hope that they will help you achieve your inbound marketing goals.

Take the time to define your buyer persona and the objectives that will guide you on the difficult path of entrepreneurship in the digital world. Prior to focusing on the digital marketing tools that will be your right hand, define the parameters that will guide your strategy.